Long-form, data-driven writing on the questions we hear most from course owners — customer acquisition costs, empty tee-time economics, private-club dark-day programs, and honest platform comparisons. Written by John Muir, VP of Sales at TeeTime Golf Pass, from 34 years of partner-course conversations.
Seven tactics that actually move the needle — Google Ads, social, email nurture, referral programs, membership programs, off-season campaigns, and partnership channels. Pros, cons, real costs, and where each one breaks.
Google Ads at $30–$60. Direct mail at $50–$150. Facebook at $80–$160. The 1.5:1 CAC ratio math, first-visit discount stacking, and why the number on paper isn't the number you actually pay.
Your course is closed to members one day a week. That's 52 opportunities a year sitting idle. The math: $100 × 100 golfers = a $10K day. The catch: it only works if you distribute discreetly.
An honest, side-by-side look across eight dimensions — pricing, member profile, brand visibility, rate control, contract terms, tech, support, and longevity. Both work for some courses. Here's how to pick.
The fixed-cost trap, the compounding effect of empty inventory, the shoulder-season lever, and why filling Tuesday at 11:04 AM matters more than filling Saturday at 8:00 AM.
Airline seats, Broadway papering the house, HotelTonight, the country club initiation fee, Costco, the taxi driver's $5 fare, and Netflix eating Blockbuster — nine mental models for what TeeTime actually is.
Configure a partner package in about two minutes and see estimated rounds, revenue, marketing value, and tee-sheet impact — live.